we will. build what's next. bold solutions for women.
Ready to break the mold?
we will. build what's next. bold solutions for women.
Ready to break the mold?
Who We Are & What We Do
We are a women-led marketing, innovation & transformation collective
We develop bold solutions that will change the game for women.
We’re not an agency. We believe progress is a collective force, so we bring together women experts from different fields to work with your team around big challenges, to develop transformational solutions.
We have one mission: to transform women’s lives.
We help visionary brands and businesses define what’s next in the women’s market - a growing space too big to ignore and too often underserved.
Through the brands we build, the stories we shape, and the innovations we develop — we move women’s everyday lives forward with bold solutions that make a real difference.
why it matters? because it's just smart business
Women’s financial power is rapidly growing globally
Women’s financial power is rapidly growing globally
Women’s financial power is rapidly growing globally
Reshaping society with purposeful investment and spending.
Gender Equality initiatives are failing
Women’s financial power is rapidly growing globally
Women’s financial power is rapidly growing globally
A lot of talk, little action - problems derived from gender inequality remain unresolved.
Women’s market is an underserved growing space
Women’s financial power is rapidly growing globally
Women’s market is an underserved growing space
Providing real solutions to everyday problems will close the gender gap and generate business value.
Why gender equality initiatives fail to close the gap
Real solutions to real everyday problems
Governments tick boxes. Brands push buzzwords.
Women are left to carry the weight of a world not built for them.
Most products and services ignore their realities and just build layers of pressure. So let’s approach things differently and start solving everyday problems that keep the gender gap alive.
WOMEN'S REAL NEEDS AND Problems
Be the bi*ch who complains!
Women don’t complain - we adapt. We stay strong, suck it up, find workarounds. Seatbelt too high? Deal with it. Gym gear made for men? Grab lighter weights. Told not to age? We fight the impossible. We normalize and internalize the problem. And because we don’t speak up, the world stays blind. The data stays shallow. The insights stay male.
And when we do speak up, we’re labeled difficult. Or worse.
So, first thing on our agenda is to encourage and normalise complaining as the engine for innovation.
Through the pioneering consumer segmentation we are developing, we will reach unprecedented depths to uncover the real problems every woman faces at every level of her existence:
HERSELF, HER EXPERIENCES, HER CIRCLE.